The Sony Center in Berlin is a part of a vast cultural and commercial quarters compromising seven buildings and covering some 120 acres on Potsdamer Platz. A number of well-known multinational corporations including Sony and Daimler-Chrysler have been responsible for the developing sections of the scheme. Along wth its offices, Sony owns Four-story flagship style store and Sony Professional Center Site.
Sony Center contains a mix of shops, restaurants, a conference center, hotel rooms, luxurious rented suites and condominiums, offices, art and film museums, cinemas, an IMAX theater, a Legoland Discovery Centre, and a “Sony Style” store. Free Wi-Fi connections are available for all visitors. During major sports events like the 2006 FIFA World Cup, the center also had a large television screen on which the games were broadcast to viewers sitting in the large open area in the middle.
The Sony Center is located near the Berlin Potsdamer Platz railway station, which can be accessed on foot. A large shopping center is nearby, as are many hotels, the Deutsche Bahn central offices, and an office building featuring the fastest lift in Europe.
The center was designed by Helmut Jahn and Peter Walker as landscape architect and construction was completed in 2000 at a total cost of €750M. In February 2008 Sony sold Berlin’s Sony Center for less than €600M to a group of German and US investment funds, including investment bank Morgan Stanley, Corpus Sireo and an affiliate of The John Buck Company.
- The Marlene Dietrich Collection has 440 pairs of the star’s shoes, 15,000 photos, and 2,500 sound recordings.
- The textile material of the Forum Consists of self-cleaning Teflon fabric coated with glass fibre.
- The fabric roof of the forum is 102 meters wide at its widest point.